by vabz.creative

<aside> 🤭 If you’ve ever found yourself throwing content into the vast void of the internet, praying that someone—anyone—will notice, this guide is for you.

</aside>

It’s time to stop the guesswork and start getting strategic. Knowing your target audience is like having a GPS for your marketing efforts. Without it, you're just driving in circles, wasting gas and time. So, buckle up! We’re about to take a journey into the minds of your potential customers.

Step 1: Start with the basics

You need to know who you’re talking to. Demographics are your starting point. This is like filling out a profile for a dating app, but instead of trying to find true love, you’re trying to find customers who’ll swipe right on your products or services.

Key Demographic Questions:

• How old are they? (No, you can’t just say “everyone.” Narrow it down!)
• Where do they live? (Are they city slickers or country dwellers?)
• What’s their gender? (And yes, it matters depending on what you’re selling.)
• What’s their income level? (Are they splurging on avocado toast, or saving for a house?)
• What’s their education level? (High school, college, PhD in rocket science?)

Step 2: Dive into psychographics

Psychographics are all about understanding the emotional and psychological drivers behind your audience’s behavior. This is where you get to channel your inner Freud—minus the couch.

Key Psychographic Questions:

• What are their values and beliefs? (Do they hug trees, or are they more “bring on the bacon”?)
• What are their hobbies and interests? (Knitting, kite surfing, collecting obscure action figures?)